Take programmatic retargeting in-house

Increase your install to purchase ratio, retention metrics, lifetime value, average transaction value, or number of subscriptions through sophisticated retargeting strategies.

$

Save 30-50% on your retargeting spend

for the same performance compared to managed services.

Become programmatic retargeting experts

master in-house retargeting and maximize your business value.

Retarget with high granularity and extensive audience segmentation to drive engagement & revenues

Create complex audience rules based on any event, recency and frequency of occurrence

Previous Installers that never registered nor purchased, drive their first purchase Lapsed Users who have registered but never purchased, bring them back into the app to make a purchase Previous Purchasers get them to buy again Existing Installers drive their first purchase
PreviousInstallers that never registered nor purchased - drive their first purchase Lapsed Users drive their first purchase Previous Purchasers get them to buy again Existing Installers drive their first purchase

We provide the features, transparency and control required to successfully run retargeting in-house

Test your Incrementality

  • Run and manage always-on incrementality test campaigns to validate the value of retargeting on an ongoing basis.

Define your Attribution

  • Flexible attribution – set up your VT/CT events exactly as needed or measure incrementality without attribution settings by comparing test and control groups.

Full Transparency

  • Publisher App, Exchange name, Bids, Wins, Impressions, Frequency
  • Fair and transparent SaaS pricing model

Synch your Audiences

  • Upload 1st party data from CSV or API
  • Auto-sync audience data from your MMP
"Kayzen has helped us scale user acquisition and retargeting campaigns within the target CPA through experimentation and machine learning. Highly recommended if you are looking for new channels outside FB/Google. Programmatic is the way to go."

Srinu Chowhan, Head of Growth

In-house your programmatic retargeting in 3 simple steps

Save costs, gain back transparency and control and keep your proprietary data safe by running programmatic retargeting in-house. It’s easy to get started within less than one day:

Sign up for a Kayzen account. Integrate your audience data via your MMP /CDP of choice with only the click of a button or use our API or upload functionality. Launch your campaigns and gain back transparency & control. 1 2 3
Sign up for a Kayzen account. Integrate your audience data via your MMP /CDP of choice with only the click of a button or use our API or upload functionality. Launch your campaigns and gain 1 2 3

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