It’s time to take control of your programmatic advertising by bringing bidding in-house with Kayzen. Sharing your most valuable asset — data — with a third party will not give you the long term competitive edge you need. By taking programmatic in-house, you will be the sole beneficiary of your first-party data.
Own your retargeting campaigns
Retargeting is among the highest ROAS marketing activities for any game and app developer. Kayzen allows you to master retargeting in-house. Slice and dice audience data, use default or create custom bidding models, benefit from deep analytics, test and iterate creative at lightning speed and much more. On average, app developers increase ROAS by 50-100% when taking retargeting in-house because they save middleman fees and make better marketing decisions. .
Smart marketing decisions originate from the right data. Get full transparency into your campaigns and make smart, data-driven decisions. We provide you with the deepest granularity of data available, down to the log level. No need to guess or rely on incomplete data to make decisions. With Kayzen you will have full visibility of every campaign detail in real-time. Slice and dice your data to drive valuable insights.
Drive growth with programmatic User Acquisition campaigns
Test, iterate and learn faster. We have what marketers need to get started with UA campaigns. Benefit from our experience and our feature-rich tools to reach your target audience and KPIs. With features such as bid multipliers, lookalike audiences, max bid capping, first and second price auction models, media planning tools, custom bidding algorithms and our tech savvy customer success team you will reach the highest results.
Global inventory access
Kayzen is integrated with all major mobile in-app inventory sources globally. We process more than 80 billion ad auctions per day. Through our technology infrastructure, you can reach more than 2 billion users monthly across 200 countries and more than 400,000 apps on both Android and iOS. A true one-stop-shop for all your programmatic campaigns.
Director of Marketing, PLAYSTUDIOS (Tel-Aviv, Israel)
We have been working with Kayzen since early 2019 and have hence been close to their product progress. We have benchmarked it thoroughly against other managed re-targeting providers in the market and came to the conclusion that it's the most competitively priced and advanced solution for our needs.
Retargeting Lead, Product Madness (London, UK)
Our partnership with Kayzen was a success right from the start. The transparency and control features allow us to focus our efforts on where the return is best. We manage to achieve better results, improve, and scale while hitting X1.5 of our ROAS goals. Kayzen helped us understand the value of in-housing programmatic buying.
User Acquisition Manager, PLAYSTUDIOS (Tel-Aviv, Israel)
Partnering with Kayzen helped us to grow our retargeting activity, to engage with our past and existing players and increase the retention of our game, especially among our most valuable player segments. With Kayzen’s advanced targeting abilities and in collaboration with Kayzen‘s Customer Success team, we have managed to build an accurate and meticulous segmentation of our audience and reach out to each segment with the right messages.
CMO, Lovoo (Berlin, Germany)
We were looking for a SaaS solution to in-house our programmatic buying to gain back control and fight ad fraud. Kayzen's product and the specialist support from their team allowed us to get the degree of performance, transparency and control we were looking for.
Head of Growth, Luno (London, UK)
Kayzen has helped us scale user acquisition and retargeting campaigns within the target CPA through experimentation and machine learning. Highly recommended if you are looking for new channels outside FB/Google. Programmatic is the way to go.
Using Kayzen‘s incrementality in retargeting campaigns, we reached 10.5% incremental increase in user engagement with more engaging formats like interstitials delivering higher incremental engagement at 54% cheaper cost. -LOVOO-Read case study